American Marketing Association - Portland Chapter

Manager, Marketing Operations

Comcast
Tigard, Oregon
12 days ago

Description

Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary
Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Tracks local market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Serves as local marketing contact for internal marketing partners and outside vendors. Oversees the communication flow between other local functional groups regarding products, offers, campaigns, customer communications, and competitive data. Serves as subject matter expert and provides guidance to sales channel employees. Manages team of marketing specialists. Develops processes and procedures to drive department efficiencies. Assists in development and stewardship of departmental budget.
Job Description

Primary Responsibilities
  • Work cross functionally to develop and execute local initiatives to improve Demand and Customer Experience
  • Partner with Competitive Manager to review analysis, and develop Competitive strategies and tactics
  • Lead local marketing efforts for Rural Broadband service expansions
  • Prepare and present executive summaries for senior leadership
  • Local Sponsorship strategy and negotiations
  • Prepare and deliver Go to Market strategies and communication plans for sales channels
  • SME/local lead for Product Fluency, Pricing and Packaging, and Sales Enablement initiatives
  • Local Brand steward


Core Responsibilities
  • Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
  • Manages local promotions and event marketing; coordinates with direct sales staff.
  • Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
  • Develops and maintains demographic and other market data as needed in order to support marketing goals.
  • Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.
  • Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
  • Develops financial models in designing packaging and pricing to ensure competitive position in market.
  • Creates reporting to measure success of marketing programs.
  • Assists with maintaining and improving ongoing marketing programs, analyses and reports.
  • Develops new ideas and communicates potential uses for analytics across the business.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.


Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


Comcast is an EOE/Veterans/Disabled/LGBT employer.



Education

Bachelor's Degree

Relevant Work Experience

5-7 Years



Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Job Information

  • Job ID: 60908932
  • Location:
    Tigard, Oregon
  • Position Title: Manager, Marketing Operations
  • Company Name: Comcast
  • Job Function: Marketing
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